Every company is open on every plan. Plans differ by how deep the evidence goes.
Start free to read the market on any company we cover — financials, price, and our full read on a few companies each month. Analyst opens our verdict and the measured evidence underneath it on every company, with alerts. Research Pro adds position-level ownership data, the time series behind every number and market-wide discovery, and Teams & Data puts it in front of a whole desk.
No index restriction on any plan
Seven-day Research Pro trial, no card
Yearly billing is two months free
One account, both surfaces — the plan you buy here works in the iPhone app
FreeRead the market
$0forever
Every company, every day — the market in plain language, and our full read on three companies a month.
For the curious investor, and for anyone weighing the product up.
The evidence under every verdict — for every company, without limits.
For the serious individual investor, the independent analyst and the person running a family portfolio.
What you get
Our verdict, score, confidence band, thesis, reasons and counter-thesis — on every company we cover
The whole evidence layer, unlimited companies: segment, product, geography and customer splits with quarterly movement
Quality subgroups, forensic accounting scan and the GAAP-vs-adjusted comparison
8-K chronology and agreement filings, guidance language, the change layer, the expectation gate, the peer multiple table
Every evidence badge and the full stage-gate table behind the verdict
Ranked opportunity list with full filters, trend beneficiary pools and bulk scanning, with second-order chains flagged
Forming-theme radar: themes we can measure before they are established
Fund, insider and analyst summaries, plus the trade-by-trade insider record
A larger watchlist, alerts and the basic notification classes
Daily verdict cards, theme scorecards and the house-view record
Not included
KPI series, within-sector percentiles, eight-quarter trajectories and full second-order chains
Fund-by-fund 13F breakdown and the quarterly flow series
Analyst revision timeline, options positioning, government award flow
Market-wide discovery screens, segment-drift tracking, track record
Export and API
Most popular
Research ProProve it, over time and across the market
$149/ month
Position-level ownership data, the full time series behind every number, market-wide discovery and every alert class.
For the professional and semi-professional analyst, the small-fund researcher and the family office.
What you get
Everything in Analyst
KPI series, within-sector percentiles, eight-quarter trajectories and full second-order chains
Fund-by-fund 13F breakdown with the quarterly ownership flow series
Analyst target and recommendation timeline with the revision series
Options positioning, the full short-interest series, public and defence award flow
Market-wide discovery: insider screening, 13F flow, short interest and SEC filing intelligence
Every alert class, segment-drift tracking, saved screens and the stamped track record
Unlimited watchlist and alerts, plus CSV and JSON export
Not included
API access
Data licensing
Multiple seats — that is the Teams plan
Teams & DataPut it in your stack
Contact us
Research Pro for the whole desk, plus your data engagement.
For funds, family offices, research teams and data buyers. Sold under contract, not through checkout.
What you get
Up to five Research Pro seats
Coverage and workflow onboarding
Priority data-quality review and a custom universe definition
API access and bulk delivery, scoped by agreement
Data licensing is a separate contract
Not included
Price, analyst, options and short data are licensed from providers and are never resold in any package
Start your 7-day Research Pro trial — no card required.
Full depth on every company. When the week ends you drop to Free — nothing is charged, and there is nothing to cancel. The trial does not use up your monthly free reports.
Subscriptions renew automatically until you cancel. You can cancel at any time from your account — access continues to the end of the period you have paid for. If a renewal payment fails, your access stays on for up to 16 days while the card is retried.
Sold by Lemon Squeezy, LLC as merchant of record, which issues your invoice and handles VAT. The charge appears on your statement as Lemon Squeezy, not as EquiReason. See our Terms of Service and Refund Policy.
Already have an account?
Everyone who signed up before these plans went live keeps full access, permanently, as a founding member. You carried the product while it had no paywall — nobody wakes up to find yesterday's screen locked. Your plan status is shown on your account page.
Full comparison
Line by line, what each plan opens.
82 rows, grouped the way the product is layered. Every plan searches and opens every company we cover — the difference is how deep the evidence goes.
Scroll sideways to compare plans
Feature availability by plan. A dash means the plan does not include that row.
Feature
Free$0
Analyst$79 / mo
Research Pro$149 / mo
Teams & DataContact us
Market viewOpen on every plan, on every company we cover.
Daily market read and macro regime, in plain language
Leading indicators, sector map and movers
House view card and desk note
House view scorecard — the stamped 30-day record
Headline only
Confirmed trend board
Forming-theme radar — themes before they are established
Theme file: definition, mechanism and related themes
Search, open and list every company we cover
Since-last-visit and your-companies status strip
Watchlist symbols
Watchlist symbols
Company profileOpen on every plan, on every company we cover.
Identity, profile, financial statements and multiples
Five-year price chart, live price and return context
Trend link: label, lifecycle, exposure and macro fit
Earnings countdown and next catalyst
Company verdictWhat we think, and why — on every company with Analyst. Free opens it on a few companies each month.
Verdict, score, confidence band and one-line thesis
3 companies / month
Reasons and counter-thesis
3 companies / month
Score composition strip — where the score came from
3 companies / month
Confidence reasons and evidence grade
3 companies / month
Source-coverage grid — what the verdict is not relying on
3 companies / month
Quality score, Altman Z and risk caps
3 companies / month
Attractiveness verdict and its three axes
3 companies / month
Evidence layerThe measured material under the verdict. Free opens it on a few companies each month; Analyst removes the limit. Time series and within-sector comparison are Research Pro.
Stage-gate table behind the verdict
3 companies / month
Full evidence file — every badge with its weight, confidence and date
3 companies / month
Segment revenue split with year-on-year movement
3 companies / month
Segment quarter-on-quarter and prior-quarter share
3 companies / month
Product, geography and customer revenue splits
3 companies / month
The company's own operational KPI series, period-stamped
Revenue share behind each trend link
3 companies / month
Quality subgroups
3 companies / month
Within-sector percentiles
Forensic accounting: accruals, cash conversion, receivables gap
3 companies / month
GAAP-vs-adjusted comparison and non-GAAP quotes
3 companies / month
Peer multiple table with coverage and peer count
3 companies / month
Change layer: flags and delivery record
3 companies / month
Eight-quarter trajectory
Filing delta summary and evidence-change tracker
3 companies / month
Expectation gate and pricing state
3 companies / month
12-month 8-K chronology, agreement filings and filter chips
3 companies / month
Guidance language from transcripts
3 companies / month
Measured trend evidence ladder, peer position and SEC validation
3 companies / month
Signal tensions — where the evidence contradicts itself
3 companies / month
Ownership and insidersWhat other participants are doing. Summaries at Analyst; the position-level detail at Research Pro.
Data accessViewing is not redistribution. Licensed price, analyst, options and short data never leave the product, in any package.
Report sharing link
JSON report export
CSV export: opportunity list, financials, KPI series
10,000 rows
10,000 rows
API access
By agreement
Data licensing — our own SEC-sourced layer only
Separate contract
Seats
1
1
1
5
Onboarding and priority data-quality review
What it is built on
Primary sources, read directly.
The evidence layer is assembled from company disclosure rather than commentary. Market, analyst and options data come from licensed providers and stay inside the product.
SEC filingsAnnual, quarterly and current reports, read line by line
XBRL financial factsNormalized, period-stamped, checked against the filing
13F holdingsInstitutional positions, unit-corrected and aggregated
Form 4 insider recordsTrade by trade, including whether a sale was pre-scheduled
How EquiReason Thinks
One research chain, not disconnected scores.
Every plan sees every company we cover — plans differ by how deep the evidence goes, never by which names you are allowed to open
You pay for normalized coverage, verified linkage, decision context and proof — not tokens or raw public-data resale
Measured calls are timestamped when made and evaluated forward — never backfilled
Coverage-limited layers show their source and freshness; scoped API, bulk delivery and SLA are sold only by agreement
Data licensing covers our own SEC-sourced layer only. Price, analyst, options and short data stay inside the product
Questions
Before you decide.
When am I charged?
When you complete checkout, and then at the start of each billing period — monthly or yearly, whichever you chose. The seven-day trial takes no card, so nothing is charged while it runs.
Can I cancel at any time?
Yes. Cancelling, changing your card and downloading invoices all happen in the billing portal, which opens from your account page. Your plan stays open until the end of the period you have already paid for. There is no cancellation fee and no minimum term.
Is the trial really card-free?
Yes. We never ask for a card to start it. When the seven days end you drop to Free automatically — nothing is charged and there is nothing to cancel. The trial also does not use up that month's free reports.
Do cheaper plans see fewer companies?
No. Every plan can search, open and list every company we cover, with no index restriction. Plans differ by how deep the evidence goes, not by which companies you are allowed to look at.
Where does the data come from?
Company filings from SEC EDGAR — annual, quarterly and current reports, XBRL financial facts, institutional 13F holdings and Form 4 insider transactions — plus earnings-call language, and market and analyst data from licensed providers. Every layer states its source and freshness, and missing evidence is shown rather than hidden.
Is this investment advice?
No. EquiReason is a research tool. It shows the evidence, the reasoning and the limits of both, so you can reach your own conclusion. It does not tell you what to do with your money, and we are not licensed advisers.
Who handles billing, invoices and VAT?
Payments run through Lemon Squeezy as Merchant of Record. They collect and remit sales tax and VAT where it applies and issue your invoice. Card details never reach our servers. The charge shows up on your statement as Lemon Squeezy rather than EquiReason — if you do not recognise a payment, that is almost always why.
How do I buy Teams & Data?
By talking to us, not through checkout. Seats, coverage scope and the data engagement are agreed first, so Teams & Data is sold under contract. Use the Contact sales button on the plan and we will come back with the scope and the paperwork.
Can I change plans later?
Yes. An upgrade opens the extra depth as soon as the payment clears; a downgrade takes effect at the end of the period you have paid for. Your watchlist, alerts and saved work stay on your account either way.
Start with the free read. Pay when you need the proof.
Open any company, see the verdict and the counter-thesis, and decide for yourself whether the evidence underneath is worth paying for.
Research platform — not investment advice. Licensed price, analyst, options and short data are never resold in any package, and thresholds and weights are not part of any licence.
