Harley-Davidson, Inc. (HOG) Market Cap & Valuation Ratios
Harley-Davidson, Inc. (HOG) has a market cap of $3.0B and a price-to-sales ratio of 0.7, with earnings according to EquiReason's reading of its SEC filings.
Source: SEC EDGAR filings · figures as of 2026-06-30 · read by EquiReason
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- Market cap
- 3.0B
- P/E TTM
- —
- Dividend yield
- 2.5%
- 52-week
- —
- Next earnings
- 29 Oct, in 5 days
Peers
recreational vehicles · nearest by market cap · trailing 12 months| Company | Mkt cap, $B | P/E | EV/Sales | EV/EBITDA | FCF yield | Rev. growth | Op. margin | ROIC |
|---|---|---|---|---|---|---|---|---|
| HOG | 3.0 | — | 0.8 | 8.6 | -4.4% | -5% | 5% | 2% |
| BC | 4.3 | — | 1.1 | 21.9 | 8.0% | +10% | -0.4% | -0.6% |
| THO | 3.6 | 20.6 | 0.4 | 7.4 | 4.7% | +0.3% | 3% | 4% |
| PII | 3.1 | — | 0.6 | 60.6 | 2.1% | +8% | -3% | -7% |
| PATK | 2.2 | 16.4 | 0.9 | 8.3 | 5.8% | +3% | 7% | 8% |
| LCII | 2.1 | 9.8 | 0.7 | 6.4 | 13.9% | +4% | 7% | 11% |
| WGO | 0.8 | 23.7 | 0.4 | 8.5 | 17.7% | -3% | 2% | 3% |
| MCFT | 0.5 | — | 1.2 | 34.7 | 4.7% | +23% | -0.3% | -0.3% |
| MBUU | 0.4 | — | 0.6 | 11.1 | 9.9% | +13% | 0.3% | 0.4% |
| LVWR | 0.3 | — | 11.6 | — | — | +31% | -231% | -201% |
| Median of these 9 | 18.5 | 0.7 | 9.8 | 6.9% | +8% | 0.3% | 0.4% |
; EV/Sales 0.8 vs. 0.7.
Growth vs. price
each dot a company · hover or tap for valuesHOG and BC and PII and MCFT and MBUU and LVWR have no P/E (earnings not positive) and are left out · hover or tap a dot for values.
Harley-Davidson, Inc. — questions
- What is Harley-Davidson, Inc.'s market cap?
- $3.0B.
- What is Harley-Davidson, Inc.'s price-to-sales ratio?
- 0.7.
Every figure on this page comes from Harley-Davidson, Inc.'s own SEC filings — see them on SEC EDGAR. Price data is licensed and shown only inside the product.
How these figures are read: methodology · EquiReason.