Harley-Davidson, Inc. (HOG) Guidance & Earnings Results

On 2026-07-23 Harley-Davidson, Inc. raised guidance: "Raised full-year guidance for retail sales, wholesale shipments, and HDMC & HDFS operating…" — from its own filing, as read by EquiReason.

Source: SEC EDGAR filings · figures as of 2026-06-30 · read by EquiReason

HOGHarley-Davidson, Inc.Follow HOG — free

Recreational Vehicles · Consumer Cyclical

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Market cap: 3.0B
P/E TTM: —
Dividend yield: 2.5%
52-week: —
Next earnings: 29 Oct, in 5 days

What management guided

each earnings 8-K · figures checked against the filing text

Release	Direction	What they said
23 Jul 26	Raised	Raised full-year guidance for retail sales, wholesale shipments, and HDMC & HDFS operating income · full year
5 May 26	Reaffirmed	FY2026: HDMC retail sales 130,000-135,000 units; HDMC wholesale shipments 130,000-135,000 units; HDMC operating income -$40M to $10M; HDFS operating income $45-60M; LiveWire operating loss $70-80M; capital investments $175-200M · full year
10 Feb 26	Lowered	HDMC operating income guidance -$40M to $10M (vs -$29M in FY2025); HDFS operating income guidance $45-60M (vs $490M in FY2025). · full year
30 Jul 25	Mixed	LiveWire operating loss $59-69M (from prior); HDFS operating income $525-550M (raised); HDMC full-year guidance withheld. · full year

Harley-Davidson, Inc. — questions

What guidance did Harley-Davidson, Inc. give?: On 2026-07-23: "Raised full-year guidance for retail sales, wholesale shipments, and HDMC & HDFS operating income"
When does Harley-Davidson, Inc. report earnings?: Harley-Davidson, Inc.'s next earnings report is expected on 2026-10-29.

Every figure on this page comes from Harley-Davidson, Inc.'s own SEC filings — see them on SEC EDGAR. Price data is licensed and shown only inside the product.

How these figures are read: methodology · EquiReason.

Important information. Figures on this page are taken from filings submitted to the U.S. Securities and Exchange Commission (SEC) and processed automatically by EquiReason. They may contain errors, omissions or delays, and EquiReason makes no representation or warranty as to their accuracy, completeness or timeliness. Always verify figures against the original filing on SEC EDGAR before relying on them.

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