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The Boston Beer Company, Inc. (SAM) Guidance & Earnings Results

On 2026-10-22 The Boston Beer Company, Inc. raised guidance: "FY2026: Depletions/shipments down mid-single digits (prev. down low-single to mid-single digits); Price increases 1-2% (unchanged); Gross margin 49-50% (prev. 48.5-50%); Tariff costs $18-22M (prev. $20-30M); A&P expense…" — from its own filing, as read by EquiReason.

Source: SEC EDGAR filings · figures as of 2026-09-26 · read by EquiReason

SAMThe Boston Beer Company, Inc.Follow SAM — free
Beverages - Brewers · Consumer Defensive
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Price chart with a free account
Market cap
2.1B
P/E TTM
—
Dividend yield
—
52-week
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Next earnings
22 Feb, in 121 days

What management guided

each earnings 8-K · figures checked against the filing text
ReleaseDirectionWhat they said
22 Oct 26RaisedFY2026: Depletions/shipments down mid-single digits (prev. down low-single to mid-single digits); Price increases 1-2% (unchanged); Gross margin 49-50% (prev. 48.5-50%); Tariff costs $18-22M (prev. $20-30M); A&P expense approximately flat (prev. $0-20M increase); GAAP tax rate (11-12%) (unchanged); Non-GAAP tax rate 29-30% (unchanged); GAAP EPS ($5.76)-($4.26) (prev. ($6.23)-($4.23)); Non-recurrin · full year
23 Jul 26ReaffirmedMaintaining earnings outlook
30 Apr 26MixedFull-year 2026 guidance narrowed; GAAP EPS includes $15.52 litigation expense; cost environment more challenging; savings agenda to mitigate tariff/commodity headwinds. · full year
23 Oct 25RaisedRaising 2025 gross margin and EPS guidance · full year
24 Jul 25MixedFY25 depletions/shipments: -HSD to -LSD (from -LSD to +LSD); gross margin (incl tariffs): 46-47.3% (from 44-46.5%); EPS (incl tariffs): $6.72-$9.54 (from $6.10-$9.25); capex: $70-90M (from $90-110M); tariff cost: $15-20M (from $20-30M); EPS tariff impact: $0.96-$1.28 (from $1.25-$1.90) · full year

The Boston Beer Company, Inc. — questions

What guidance did The Boston Beer Company, Inc. give?
On 2026-10-22: "FY2026: Depletions/shipments down mid-single digits (prev. down low-single to mid-single digits); Price increases 1-2% (unchanged); Gross margin 49-50% (prev. 48.5-50%); Tariff costs $18-22M (prev. $20-30M); A&P expense approximately flat (prev. $0-20M increase); GAAP tax rate (11-12%) (unchanged); "
When does The Boston Beer Company, Inc. report earnings?
The Boston Beer Company, Inc.'s next earnings report is expected on 2027-02-22.

Every figure on this page comes from The Boston Beer Company, Inc.'s own SEC filings — see them on SEC EDGAR. Price data is licensed and shown only inside the product.

How these figures are read: methodology · EquiReason.