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Purple Innovation, Inc. (PRPL) Institutional Ownership & Insider Trading

62 institutions reported holding Purple Innovation, Inc. shares in 13F filings for the quarter ended 2026-06-30, according to EquiReason's reading of their SEC filings. 1 insider trades on Form 4 since 2025-10-01.

Source: SEC EDGAR filings · figures as of 2026-06-30 · read by EquiReason

PRPLPurple Innovation, Inc.Follow PRPL — free
Furnishings, Fixtures & Appliances · Consumer Cyclical
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Price chart with a free account
Market cap
11.6M
P/E TTM
—
Dividend yield
—
52-week
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Next earnings
10 Nov, in 17 days

Institutions · all 13F filers

quarter to 30 Jun 2026 · filers in both quarters

62 institutions held —% of the shares. Across filers that reported both quarters, shares held changed -2.6%.

Increased+10New+4Decreased-14Closed-11

Largest moves, shares (millions)

Shay Capital+0.2MGoldman Sachs Group+0.2MUBS Group AG+0.1MRenaissance Technologies-0.6MInvenomic Capital Management-0.5MJPMorgan Chase-0.3M

Institutional flow by quarter

net shares added or trimmed, millions · filers in both quarters
-1.6Sep 24-3.6Dec 24-0.9Mar 25-4.9Jun 25-2.4Sep 25-3.6Dec 25-0.8Mar 26-1.7Jun 26
QuarterHoldersShares held, MChangeIncreasedNewDecreasedClosed
Jun 266262-2.6%1041411
Mar 266864-1.2%132188
Dec 257664-5.3%1152213
Sep 258468-3.4%8182714
Jun 257870-6.5%11202422
Mar 258475-1.1%138266
Dec 248576-4.5%2561110
Sep 248580-2.1%2372010

Purple Innovation, Inc. — questions

Who owns Purple Innovation, Inc. stock?
62 institutions reported Purple Innovation, Inc. shares in 13F filings for the quarter ended 2026-06-30. The largest: Coliseum Capital Management, LLC, WASATCH ADVISORS LP, VANGUARD CAPITAL MANAGEMENT LLC (50.7%).
Are Purple Innovation, Inc. insiders buying or selling?
1 insider trades on Form 4 since 2025-10-01; the full list, with dates, people and plan status, is on this page.

Every figure on this page comes from Purple Innovation, Inc.'s own SEC filings — see them on SEC EDGAR. Price data is licensed and shown only inside the product.

How these figures are read: methodology · EquiReason.