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Booking Holdings Inc. (BKNG) Market Cap & Valuation Ratios

Booking Holdings Inc. (BKNG) has a market cap of $117.1B, a trailing P/E of 16.7 and a price-to-sales ratio of 4.2, with earnings according to EquiReason's reading of its SEC filings.

Source: SEC EDGAR filings · figures as of 2026-06-30 · read by EquiReason

BKNGBooking Holdings Inc.Follow BKNG — free
Travel Services · Consumer Cyclical
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Price chart with a free account
Market cap
117.1B
P/E TTM
16.7
Dividend yield
1.0%
52-week
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Next earnings
3 Nov, in 10 days

Peers

travel services · nearest by market cap · trailing 12 months
CompanyMkt cap, $BP/EEV/SalesEV/EBITDAFCF yieldRev. growthOp. marginROIC
BKNG11716.74.312.28.1%+13%33%—
ABNB10339.27.136.54.7%+14%21%75%
RCL7417.15.113.9-0.6%+9%27%17%
VIK4327.36.523.32.7%+20%23%87%
CCL3511.42.17.99.0%+5%16%12%
EXPE3518.02.19.712.9%+12%16%—
NCLH6.99.12.17.9—+6%15%9%
TNL4.017.52.313.711.1%+5%14%9%
LIND2.2—3.120.44.9%+18%7%29%
PRSU1.541.03.513.30.7%+26%17%10%
TRIP1.1156.80.67.812.0%+3%4%7%
Median of these 1018.02.713.54.9%+10%16%12%

P/E 16.7 vs. a peer median of 18.0; EV/Sales 4.3 vs. 2.7. BKNG's own P/E sits at the 100th percentile of its history.

Growth vs. price

each dot a company · hover or tap for values
1020501000%+10%+20%+30%revenue growth, TTM →P/E (log)BKNGABNBRCLVIKCCLEXPENCLHTNLPRSUTRIP

LIND has no P/E (earnings not positive) and is left out · hover or tap a dot for values.

Booking Holdings Inc. — questions

What is Booking Holdings Inc.'s market cap?
$117.1B.
What is Booking Holdings Inc.'s P/E ratio?
16.7 on trailing twelve-month earnings to 2026-06-30.
What is Booking Holdings Inc.'s price-to-sales ratio?
4.2.

Every figure on this page comes from Booking Holdings Inc.'s own SEC filings — see them on SEC EDGAR. Price data is licensed and shown only inside the product.

How these figures are read: methodology · EquiReason.